“Prior to the deal, we were mainly focused on bringing the best app experience and music for users in Africa,” He says.
The company recently announced plans to invest $1 million in the Kenyan music industry – and a licensing deal with Universal has helped propel Boomplay internationally. “We have big plans to invest directly into the music industry by co-producing content and also nurturing artists to help them reach their full potential,” says He.
“Considering how popular the Tecno, Infinix and ITel brand of smartphones became over the years, it only follows that a music streaming service that came with them will eventually blow up,” he says.īoomplay is not resting on its laurels. Ekwealor suggests the practice of bundling Boomplay on the affordable phones made by Tecno and its brands gave it an edge.
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